F&B · Dubai
Isengal
Hospitality · Tourism · Travel · UAE
Your business is
more profitable
than it currently is.
Margin loss is rarely visible. It doesn’t show up in a bad month — it sits across every month, quietly.
Most hospitality businesses leave 15–30% of recoverable margin on the table. We find it, quantify it, and show you how to keep it.
$0
recovered / month
0 wks
typical turnaround
0%
UAE market focus
The Reality
Revenue is not
the problem. Margin is.
Most operators focus on driving more revenue. But the issue is rarely volume — it's what survives after costs. The gap between what you earn and what you keep is where the real problem lives.
Pricing that undersells
Menus and rate strategies built on intuition rather than demand data. You're leaving spend-per-head on the table every single service.
Cost leaks you can't see
Labour scheduling, supplier margins, wastage, commission drag. These compound quietly — often costing more than a full hire before anyone notices.
OTA dependency eroding margin
Platform commissions of 15–25% directly reduce net revenue. Without a strategy to shift the channel mix, it's a slow squeeze with no natural end.
No visibility into what's wrong
Without structured diagnostics, decisions default to instinct. You can't fix what you haven't measured — and most owners are too close to see the pattern.
Based on our analytical work, UAE hospitality SMEs typically lose $2,200–6,000 (AED 8,000–22,000) per month to recoverable margin leaks.
Not through bad management. Through the absence of structured profit analysis.
Find Out What You're LosingRevenue is vanity. Margin is reality. We close the gap.
How It Works
A structured diagnostic.
Not a generic report.
We apply a fixed methodology — revenue management, behavioural pricing analysis, and operational efficiency review — to your actual trading data. Everything is quantified before any recommendation is made.
01
Discovery Call
We assess fit, context, and likely sources of margin drag. No commitment. No pitch.
02
Data Assessment
Your actual trading data — POS, reservations, cost reports — analysed against demand patterns.
03
Ranked Action Plan
Findings ranked by financial impact. A clear, prioritised plan — not a 60-page slide deck.
04
Ongoing Optimisation
Track implementation, protect gains, and adjust as conditions change.
What makes this different
We start with your data
Not benchmarks. Not templates. Every finding comes from your actual trading numbers — POS, reservations, cost sheets.
Outcomes, not reports
A ranked action plan with measurable financial targets — not a thick document that sits in a drawer.
Hospitality only
Exclusively hotels, restaurants, and travel. No general management consulting. No divided attention across industries.
Scope and fee agreed first
Nothing starts until the scope is written and the fee is confirmed. No surprises mid-engagement.
Services
Four ways we
recover your margin
01
The Profit Diagnostic
Start hereWe map every cost and revenue line, identify where profit is leaking, and rank findings by financial impact.
Deliverables
- Full margin mapping
- Ranked action plan by financial impact
- Debrief session
- Delivered in 4–6 weeks
Typical outcome
$3,300–5,500
AED 12,000–20,000 / month
Average ROI: 4–8× the fee
For: Owners who suspect margin is being lost but don't know where or how much.
02
Menu & Pricing Strategy
Menu engineering and pricing restructure using behavioural economics and sales velocity data.
Deliverables
- Sales velocity & GP analysis
- Behavioural pricing restructure
- Menu layout strategy
- No marketing spend required
Typical outcome
+12–18%
average spend per head
No change in footfall needed
For: Restaurants, cafés, and hotel F&B with stagnant average spend per head.
03
OTA & Revenue Performance
Channel mix analysis and demand-aligned rate strategy. Reduce commission drag, improve net RevPAR.
Deliverables
- OTA commission reduction plan
- Direct booking strategy
- Demand-curve rate model
- ADR improvement roadmap
Typical outcome
+8–15%
net revenue improvement
Commission drag reduced 25–35%
For: Boutique hotels and serviced apartments over-reliant on OTA platforms.
04
Monthly Performance Partnership
Ongoing profit monitoring and optimisation. We track KPIs monthly, adjust as conditions shift, and report clearly.
Deliverables
- Monthly KPI review & report
- Continuous pricing adjustment
- Channel performance monitoring
- Rolling monthly — no lock-in
Engagement model
Ongoing
improvements compound over time
For clients post-Diagnostic
For: Clients who want sustained improvement rather than a one-off result.
Results
The thinking, applied.
Illustrative scenarios based on the methodology and logic applied across engagements. Figures are representative, not guaranteed outcomes. Tap a card to see the outcome.
Hotels · Revenue
OTA dependency reduction, 28-room boutique hotel
Operations · Cost
Labour & cost audit, multi-outlet café group
Tourism · Strategy
Destination performance KPI architecture
Where the analysis goes
Where margin typically disappears
Menu engineering, rate architecture, upsell gaps
OTA dependency, booking mix, direct channel gap
Rota vs. demand curve, overtime, peak mismatch
Supplier terms, waste, portion variance
Weighted across Diagnostic engagements — illustrative
How a Diagnostic unfolds
Wk 1
Data intake & mapping
Revenue, cost, channel and scheduling data structured into a single model
Wk 2
Leak identification
Each cost and revenue line benchmarked against format and market norms
Wk 3
Quantification & ranking
Gaps converted to monthly margin impact, ranked by effort vs. return
Wk 4
Debrief & action plan
Written report delivered. Each item has a number attached to it before you decide anything
Timeline from data receipt. Scope confirmed before work begins.
What we benchmark against
| Metric | Industry range | Flag if |
|---|---|---|
| Food cost % | 28–34% | > 36% |
| Labour cost % | 26–32% | > 35% |
| OTA contribution | < 40% of rooms | > 55% |
| Gross margin (F&B) | 62–72% | < 58% |
| EBITDA margin | 12–22% | < 10% |
UAE & GCC hospitality benchmarks — format-adjusted per engagement
Pricing
Clear scope.
Confirmed fees.
Fees are agreed in writing before work begins. Pricing reflects the scope of each engagement and the size of the operation. A performance-based component is available for qualifying engagements.
Tier 1
Profit Diagnostic
Structured audit identifying margin leaks with a ranked action plan. The foundation for all further work.
From
$2,300
AED 8,500
one-time
- Full revenue & cost analysis
- Margin leak identification
- Ranked action plan
- 4–6 week delivery
- Debrief session included
ROI potential: 4–8× the fee
EnquireTier 2
Optimisation Strategy
Full diagnostic plus implementation strategy. We design the solution and support execution — not just identify the problem.
From
$4,900
AED 18,000
one-time
- Everything in Tier 1
- Menu / rate strategy design
- Channel mix optimisation
- Labour & cost restructure plan
- Implementation guidance
- 6–10 week delivery
ROI potential: 6–12× the fee
EnquireTier 3
Performance Retainer
Ongoing monthly optimisation. Improvements compound over time rather than decay after a one-off audit.
From
$1,220
AED 4,500
per month
- Monthly KPI review & reporting
- Continuous pricing adjustment
- Channel performance monitoring
- Owner narrative report
- Rolling monthly — no lock-in
For clients post-Diagnostic
EnquireAll fees confirmed in writing before any work begins. Payment terms agreed per engagement.
Before You Enquire
Common questions
Is this the right fit?
- You operate a hotel, restaurant, café, or travel business
- You have at least 6 months of trading data
- You want to protect margin, not just grow revenue
- You're based in the UAE or operating in the region
If we're not the right fit after the discovery call, we'll say so directly.
We schedule a short discovery call — no preparation needed from your side. We ask a few questions about your business, then confirm whether we can add meaningful value. If yes, we outline scope and fees before anything proceeds.
Not for the initial call. Once engaged, we provide a short data checklist — typically POS exports, cost sheets, and occupancy or cover data. Most clients gather this in a few hours. We work with what you have; we don't require specialist software.
The Diagnostic delivers a ranked action plan within 2–3 weeks of data receipt. Some items can be implemented within days. Structural improvements take longer — but the financial case for each one is quantified before you commit to it.
We tell you. If the recoverable margin doesn't justify further investment, we say so clearly in the debrief. In our experience this is rare — but we would rather give you an honest answer than a fabricated opportunity.
Most margin leaks are not visible from inside the business. The people closest to operations are also closest to the assumptions that allow the leaks to persist — on pricing, on channel mix, on cost structure. An external review brings no inherited bias, and looks across systems that rarely talk to each other internally. It is not about capability. It is about angle of view — and what is visible from it.
Our primary focus is the UAE and wider GCC. We take select engagements in other markets on a case-by-case basis — reach out and we'll confirm whether we're able to help.
Why Isengal
The gap between revenue
and profit is where we work
Profit, not marketing
No campaigns, no brand spend. Only work that directly improves your bottom line.
Your numbers, not ours
Every recommendation built from your actual trading data — not benchmarks or templates.
Results in weeks
A ranked action plan within weeks — not a months-long consultancy engagement.
Impossible internally
Margin leaks are rarely visible from inside. It takes an external lens to find and close them.
About
Specialist practice.
Not a generalist agency.
Hospitality, tourism and travel profit — exclusively. Deep specialism in one sector produces better results than broad advisory spread across many.
A limited number of engagements at any time. This is deliberate.
"The right moment to enquire is now — not after a competitor in your category does."
Legally registered consultancy in the UAE. Valid licences for consultancy activities. Documentation available on request.
Hospitality & Tourism Education
Higher education in hospitality and tourism management.
Carbon Literacy Certified
The Carbon Literacy Project · 2024
UAE Market Focus
English · Russian
Enquire
Start with a
conversation
Every month without a review is a month the gap widens.
The cost of delay is not a future risk — it is already happening.
Every engagement begins with an initial conversation to assess the opportunity and establish scope. Fees are confirmed once scope is clear.
Limited intake. Enquire before a competitor in your category does.